Where a wave is more than a greeting.

Tourism in the state of Iowa is over an $8.5 billion industry. Travel generated expenditures in Johnson County totaled $431.8 million in 2018 and the tourism industry provided $68.2 million in earnings in 2018 for Johnson County alone. We welcome all Johnson County businesses looking to partner with us to promote and market their business and continue to improve the quality of life for our destination.

The Iowa City/Coralville Area Convention & Visitors Bureau is the area's official destination management organization, working to advance the economic vitality and quality of life for our residents and visitors. Our destination thrives in collaboration. As a collection of communities, we work together to tell our area’s story and share it with those willing to explore it. We invite you to play a part in making the Iowa City area inviting, authentic and truly memorable.

Visit our full partner directory and learn more about all the great businesses we have in the Iowa City area.

“Being a partner with the CVB has added so much value to our local business. We have opportunities to get in front of thousands of people at local events and through their on-the-ground Community Concierge team. They’ve even facilitated bids for us when we sought proposals for the best hotel in which to hold our bi-annual staff meetings when we bring our statewide team to the Iowa City area.”​

- Concept by Iowa Hearing Aid Centers