Iowa's largest home-owned discount store. "If you can't find it at Paul's, then you don't need it" is a comment they often hear from customers. Shop the large assortment of unique and hard-to-find items. Also find brand names not typically found in discount stores, such as Carhartt, Silver Jeans, Merrell, Nike, UnderArmour, and many more. At Paul's, the customer comes first. Find fast and friendly service with parking close to the door. Paul's is a third-generation family-owned business serving eastern Iowa since 1964.