In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee – a company known for excellent service and low prices. As an employee-owned company, Hy-Vee encourages each of their more than 56,000 employees to help guide the company. Their outstanding success demonstrates their hard work and clear vision. Through their efforts, the name Hy-Vee has become synonymous with quality products, low prices and superior customer service. Their slogan, "A Helpful Smile In Every Aisle," expresses the foundation of their corporate philosophy.