Hawkeye Rewards program lets customers earn and redeem points on the spot. It's fast, easy and a great way to drive both new and existing customers to a business more frequently. How it works: Participating Hawkeye Rewards Merchant Partners form a broad reward and loyalty network that connects with customers where they shop, dine, work and play every day. Customers enroll in Hawkeye Rewards for free so they earn valuable points with every purchase at participating retailers. Hawkeye Rewards provides all the technology and support to make the most of the Hawkeye Rewards mobile sales tool. When customers redeem points at a location, that business instantly receive payments electronically.