2020 Spring FAM Tour

We look forward to welcoming you to our community Wednesday - Friday, April 8 - 10, 2020 for our spring familiarization tour. During your stay, you'll experience our welcoming community and amenities with a personalized touch. So, while you're here, ask questions. We're here to help you meet the needs of your group. We'll explore Coralville's Iowa River Landing (IRL), downtown Iowa City, and other key locations your group attendees will enjoy. For planning purposes, please RSVP by Wednesday, March 25th.

Bring an RFP, select one of the four participating full-service hotels and receive a $2500 booking incentive to be applied to your final bill. Booking must be at least 50 total room nights and at least 40% of the hotel’s ballroom space. For conferences, please contact Laura with any questions. For sports events, please contact Luke or Monica.


Activity Date Start Time End Time Location
Welcome Reception & Tour April 8 5:30 PM 6:30 PM Graduate Iowa City
Welcome Dinner April 8 7:00 PM 9:00 PM Basta Pizzeria Ristorante
Brunch & Tour April 9 9:30 AM 11:00 AM Hilton Garden Inn
Kinnick Stadium Tour April 9 11:15 AM 12:15 PM Kinnick Stadium
Lunch April 9 12:30 PM 2:00 PM Big Grove Brewery & Taproom
Hatchet Jack's (optional) April 9 2:00 PM 3:00 PM Hatchet Jack's
Happy Hour & Tour April 9 5:30 PM 6:30 PM Radisson Hotel & Conference Center
Dinner April 9 6:45 PM 8:30 PM TBD
Farewell Breakfast April 10 9:00 AM 10:30 AM Coralville Marriott Hotel & Conference Center
Xtream Arena Tour April 10 10:45 AM 11:45 AM Xtream Arena Powered by Mediacom

Schedule is subject to change and will be updated as needed.


Kinnick Stadium

Inside the Kinnick Stadium Press Box, state-of-the-art amenities meet the...


Hatchet Jack's

Try a new team building and unique social activity at Hatchet Jack's in...


Iowa River Landing

Locally referred to as the IRL, this area is a gateway to our community and...


FAQs and Notes

What is a FAM (Familiarization Tour)?

The goal of this Familiarization Tour is to introduce the Iowa City/Coralville area as a destination for conferences, conventions and sporting events and to generate bids to host future events in the area. Planners will be given an opportunity to explore the Iowa City area, learn about the local culture, network with local hoteliers and engage in tourism activities that would be of interest to your conference/event attendees.

What expenses will it incur?

The tour is fully funded by Think Iowa City, participating hotels and our generous sponsors. FAM Tour participants will cover the cost of travel to/from the Iowa City area; during the planned FAM activities, there are no out of pocket expenses.

Can I bring a guest?

While there are limited spots available, we have allotted each planner one guest if desired.

What housing accommodations have been made? Can I have a single room?

During the registration process, you will be asked to select from one of our participating hotels. Single room accommodations will be provided to you and your guest. You will have the option of staying at the Coralville Marriott, Graduate, Hilton Garden Inn or the Radisson and selecting from King or Double bed room types.

A Note to Sports Planners

Throughout the duration of your time with us, Luke Eustice and Monica Mims, our Managers of Sports Development, will offer individualized sports facilities tours. Please be sure to indicate if you would like an individual tour during the registration process.


Hilton Garden Inn Logo   Vue Rooftop Logo   Graduate Logo

Marriott Logo    Radisson Logo   Twelve01 Logo