2021 Fall FAM Tour

We look forward to welcoming you to our community Thursday - Saturday, September 23-25, 2021 for our spring familiarization tour. During your stay, you'll experience our welcoming community and amenities with a personalized touch. So, while you're here, ask questions. We're here to help you meet the needs of your group. We'll explore Coralville's Iowa River Landing (IRL), downtown Iowa City, and other key locations your group attendees will enjoy. For planning purposes, please RSVP by Friday, September 10th.

Bring an RFP, select one of the four participating full-service hotels, and receive a $2500 booking incentive to be applied to your final bill. Booking must be at least 200 total room nights and at least 40% of the hotel’s ballroom space. For conferences, please contact Monica with any questions. For sports events, please contact Luke.



Activity Date Start Time End Time Location
Happy Hour & Tour September 23 5:30 PM 6:30 PM Radisson Hotel & Conference Center
Welcome Toast September 23 6:45 PM 7:15 PM Xtream Arena powered by Mediacom Green Space
Dinner September 23 7:15 PM 9:15 PM Tribute Eatery & Bar
Breakfast & Tour September 24 8:00 AM 9:30 AM Hyatt Regency Coralville Hotel & Conference Center (formally Coralville Marriott)
Xtream Arena Tour September 24 9:30 AM 10:30 AM Xtream Arena powered by Mediacom
Tour September 24 10:45 AM 11:45 AM The Highlander Hotel
Lunch & Tour September 24 12:00 PM 2:00 PM Graduate Iowa City
Kinnick Stadium Tour September 24 2:15 PM 2:45 PM Kinnick Stadium
Sports Facilities Tours September 24 3:00 PM 4:00 PM Carver-Hawkeye Arena 
Literary Walk & Public Art Tour (optional) September 24 3:00 PM 4:00 PM Iowa City Downtown District
Free time September 24 4:00 PM 5:15 PM Free time to explore on your own
Happy Hour & Tour September 24 5:30 PM 6:30 PM Courtyard by Marriott Iowa City University Heights
Dinner & Tour September 24 7:00 PM 10:00 PM Big Grove Brewery & Taproom
Breakfast & Tour September 25 9:00 AM 10:30 AM Hilton Garden Inn
Iowa Hawkeyes v. Colorado State University Football September 25 TBD TBD Kinnick Stadium

Schedule is subject to change and will be updated as needed.


Kinnick Stadium

Inside the Kinnick Stadium Press Box, state-of-the-art amenities meet the...


Hatchet Jack's

Try a new team building and unique social activity at Hatchet Jack's in...


Iowa River Landing

Locally referred to as the IRL, this area is a gateway to our community and...


FAQs and Notes

What is a FAM (Familiarization Tour)?

The goal of this Familiarization Tour is to introduce the Iowa City/Coralville area as a destination for conferences, conventions and sporting events and to generate bids to host future events in the area. Planners will be given an opportunity to explore the Iowa City area, learn about the local culture, network with local hoteliers and engage in tourism activities that would be of interest to your conference/event attendees.

What expenses will it incur?

The tour is fully funded by Think Iowa City, participating hotels, and our generous sponsors. Think Iowa City will cover the cost of travel to/from the Iowa City area for up to two planners per group. During the planned FAM activities, there are no out-of-pocket expenses.

Can I bring a guest?

While there are limited spots available, we have allotted each guest one guest, if desired.

What housing accommodations have been made? Can I have a single room?

During the registration process, you will be asked to select from one of our participating hotels. Single room accommodations will be provided to you and your guest. You will have the option of staying at the Graduate, Highlander HotelHyatt Regency (formally Coralville Marriott), or the Radisson and selecting from King or Double bed room types.

Hilton Garden Inn Logo     Courtyard Logo     Graduate Logo

Highlander Hotel Logo     Hyatt Regency Logo     Radisson Logo