2019 Spring FAM Tour

We look forward to welcoming you to our community May 13 - 15, 2019 for our spring familiarization tour. During your stay, you'll experience our welcoming community and amenities with a personalized touch. Why is the Iowa City area different? Our literary heritage. Creative spaces. Sophistication. Walkability. So, while you're here, ask questions. We're here to help you meet the needs of your group. We'll explore Coralville's Iowa River Landing (IRL), downtown Iowa City, and other key locations your group attendees will enjoy. For planning purposes, please RSVP by Tuesday, April 30th.

Bring an RFP, select one of the four participating full-service hotels and receive a $2500 booking incentive to be applied to your final bill. Booking must be at least 50 total room nights and at least 40% of the hotel’s ballroom space. Please contact Dee or Laura with any questions. An itinerary overview is included below.

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Activity Date Time Location
Golf (optional) May 13 12 PM Brown Deer Golf Club
Happy Hour May 13 5:30 PM Radisson Hotel & Conference Center
Dinner & IRL Discovery May 13 7 PM Louie's Wine Dive
Sunrise Yoga (optional) May 14 7 AM Coralville Marriott or hotelVetro
Hot Air Balloon (optional) May 14 7 AM Iowa River Landing
Brunch May 14 10 AM Coralville Marriott
Free Time May 14 12 PM  
Kinnick Tour May 14 2 PM Kinnick Stadium
Top Golf (optional) May 14 3 PM Graduate Iowa City
Hatchet Jack's (optional) May 14 3 PM Hatchet Jack's
Free Time May 14 4 PM  
Happy Hour May 14 5:30 PM Hilton Garden Inn
Dinner & Entertainment May 14 7 PM Big Grove Brewery
Farewell Breakfast May 15 9 AM Graduate Iowa City

FAQs and Other Notes

What is a FAM Tour (Familiarization Tour)?

The goal of this Familiarization Tour is to introduce the Iowa City/Coralville Area as a destination for conferences, conventions and sporting events and to generate bids to host future events in our area. Planners will be given an opportunity to explore the Iowa City area, learn about the local culture, network with local hoteliers and engage in tourism activities that would be of interest to your conference/event attendees.

What expenses will it incur?

The tour is fully funded by Think Iowa City, participating hotels and our generous sponsors. FAM Tour participants will cover the cost of travel to/from the Iowa City area; during the planned FAM activities, there are no out of pocket expenses.

Can I bring a guest?

Due to the small-group nature of our FAM, there are limited spots available. Therefore, we only allot spots for planners and one guest each.

What housing accommodations have been made? Can I have a single room?

During the registration process, you will be asked to select from one of our participating hotels. Single room accommodations will be provided to you and your guest. You will have the option of staying at the Coralville Marriott, Graduate, Hilton Garden Inn or the Radisson and selecting from King or Double bed room types.

A Note to Sports Planners

Throughout the duration of your time with us, Molly Shymansky, our Sports Development Manager, will offer individualized sports facilities tours. The Xtream Arena & Fieldhouse, scheduled to open in 2020, will be a premier sporting event space for tournaments and various sporting events. Please be sure to indicate if you would like an individual tour during the registration process.


Top Golf

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Hatchet Jack's

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Iowa River Landing

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Brown Deer Golf Club

The 60 acre course offers some of the most picturesque and challenging golf...



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