Each year in July the sidewalks are filled with tables and tents for Downtown Iowa City’s Annual Sidewalk Sales, a tradition that began in 1968. Shoppers come to experience the three-day savings extravaganza, which begins on a Thursday and runs through the evening on Sunday. A long standing tradition of the Iowa City Downtown and Northside Marketplace, there’s no better way to see the best of what downtown merchants have to offer. Visit the event page to see a list of participating retailers.