The Iowa City/Coralville Area Convention and Visitors Bureau (CVB) was established in 1983 and is the Iowa City area’s official destination management organization. The CVB’s goal is to attract more visitors, meetings, groups, and events to the area through destination marketing and outreach.
What we do:
- Attract new events, groups and meetings to the community
- Provide service and support to existing and repeat events, groups and meetings
- Execute and plan events to generate more visitor traffic
- Provide comprehensive visitor resources of local information.
As a private, nonprofit corporation, the CVB is guided by a 15-member board representing the CVB partnership; the city councils of Iowa City, Coralville, and North Liberty; the University of Iowa; Johnson County Board of Supervisors; and the area’s hospitality industry.
Tourism is one of the top industries in Iowa, supporting thousands of jobs and generating millions in tax revenues. Travel-generated expenditures in Johnson County totaled $387 million, of $8 billion within the state of Iowa in 2014. From the previous year, expenditures in Johnson County had a greater increase than Iowa and the nation as a whole. Tourism-related jobs also accounted for $58.1 million in earnings for our county.
Mission: The Iowa City/Coralville Area CVB advances the economic vitality and quality of life for residents and visitors as Iowa’s premier destination.